Free guide · For business owners

Franchise 101

How franchising works, what it takes to be ready, and how to sell your first units without setting your owners up to fail. Plain language, eight short chapters.

What’s inside

1. What franchising actually isWho owns what, who pays whom, and why it is regulated.
2. Is your business ready to franchise?Six checks to run before you spend money on lawyers.
3. The paperwork: the FDD and the franchise agreementWhat the disclosure document is, the Items buyers read first, and the 14-day rule.
4. Set your fees so owners winThe four fees most systems charge and the test every one of them has to pass.
5. Build the system owners will runWhat has to exist before the first owner opens.
6. Sell your first unitsWho to sell to, the steps from inquiry to signing, and why the first owners matter most.
7. Make every owner profitableThe growth loop: attract, award, activate, validate.
8. Six mistakes that stall new franchisorsThe usual ways a promising system gets stuck.