For franchisors who want every owner profitable, not just open

Lower every owner’s cost per customer. And show them the number every month.

One local marketing system your whole network runs: built once for the brand, localized for every territory, priced per location.

1flat rate per territory

Bake it into your tech fee or offer it as an opt-in.

$0production cost to owners

Creative is built once for the brand, then localized.

24/7lead follow-up

AI answers, nurtures and books while owners run the business.

1number we’re judged by

What each new customer cost, this month against last.

Request for quote

Tell us about your brand. We’ll send an official response within 48 hours.

Not ready for a call? Start free:

The squeeze

Your owners pay before they earn.

Royalties come off sales, not profit. So every dollar an owner overpays for a customer comes out of their margin first.

6%median royalty, charged on sales, not profit
2%median marketing fund on top
928 of 1,104FDDs that add a technology fee
45%of ongoing purchases restricted to approved suppliers

Medians from 1,104 Franchise Disclosure Documents.

Left alone

Most owners are left to figure out marketing by themselves.

  1. Opening

    • A grand opening with no customer list and no campaigns running.
    • A local agency that has never marketed this kind of business.
    • Spending the first 90 days learning what the brand already knows.
  2. Running

    • Leads come in at night and nobody calls back until morning.
    • Every owner pays for their own creative, often for the same ads.
    • Reports full of clicks and impressions, and no idea what a customer cost.
  3. Growing

    • Owners who aren’t profitable don’t buy a second unit.
    • Unhappy owners make bad validation calls.
    • The brand’s next sale depends on owners it couldn’t help.
Request for quote

Tell us about your brand. We’ll send an official response within 48 hours.

How it works

Build once. Run everywhere. Measure one number.

  1. We build it once.

    A shared creative library and lead campaigns made for your brand, approved by you, so every owner starts with what already works.

    No owner paying to reinvent the same ad.

  2. We localize it for every territory.

    Each owner gets plug-and-play local campaigns with their name, their area and their offer, live from opening day.

    No blank-page first 90 days.

  3. AI follows up on every lead.

    Every inquiry gets an answer in minutes, day or night, then nurturing and a booked appointment on the owner’s calendar.

    No leads going cold over the weekend.

  4. Owners see one number.

    A simple monthly report: leads, bookings and what each new customer cost, this month against last.

    Not impressions, not clicks.

Request for quote

Tell us about your brand. We’ll send an official response within 48 hours.

What’s included

  • One shared creative library, localized for every territory
  • Plug-and-play local lead campaigns, priced per location
  • AI follow-up that answers, nurtures and books, 24/7
  • Simple owner reporting: leads, bookings, cost per customer
  1. 01

    Build once, run everywhere.

    Creative and campaigns are produced for the brand, then localized. Owners never pay for production.

  2. 02

    Priced per location.

    One flat monthly rate per territory. Bake it into your tech fee or offer it as an opt-in.

  3. 03

    Measured in cost per customer.

    Each owner sees what they paid for every new customer, this month against last. Not impressions, not clicks.

Free tools for franchisors

See where your owners stand, free.

No call needed. Get your answer in a few minutes.

Free

AI Visibility Scan

See whether ChatGPT, Claude and Gemini recommend your franchise brand when customers ask for the best in your category, or send them to a rival.

Free

Franchise Growth Assessment

Nine questions that score the four stages of franchise growth and show which one is holding your system back.

Still not sure?

Straight answers.

Do owners have to join?

That’s your call. Some brands roll it into the technology fee so every location runs it. Others offer it as an opt-in. It’s priced per location either way.

Who pays for the ads?

Owners pay the ad platforms directly from their local budget. The flat monthly rate covers the system, the creative and the follow-up.

How is this different from our marketing fund?

A marketing fund usually pays for brand awareness. This is local customer acquisition for each owner, measured by what each new customer cost.

Does it work with our current vendors?

Usually, yes. We’ll check your required suppliers and tech stack on the first call and tell you plainly if something conflicts.

How much does it cost?

One flat monthly rate per location, based on your category and how many owners join. We’ll quote it after a short call.

Engine 02 · Franchisee growth system

Profitable owners sell your next unit.

Tell us about your brand in about two minutes. We’ll send an official response within 48 hours.