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For franchisors whose candidates go quiet between the FDD and the signature
Your candidates are already researching you. Give them something worth finding.
We make the content buyers look for during due diligence: a day with your owners, honest interviews on the Franchise Guys Podcast, and plain walkthroughs of your FDD. Your development team sends it at every stage of the sale.
3formats
Day in the Life, owner interviews and FDD walkthroughs.
1link to send
Every piece lives on one brand page your team shares.
100%approved by you
Nothing publishes until you and your counsel sign off.
0earnings claims
Owners talk about the work. Numbers only from your Item 19.
Request for quote
Tell us about your brand. We’ll send an official response within 48 hours.
Not ready for a call? Start free:
Where deals stall
Most deals don’t die. They go quiet.
A candidate who can’t picture the job doesn’t say no. They just stop answering. Here’s where it happens, and what we make for each stage.
FDD review
- The FDD runs hundreds of pages, and the candidate doesn’t know which parts matter.
- They don’t know what to ask, so they don’t ask anything.
- They ask ChatGPT about your brand and it names a competitor.
→ FDD walkthrough
Validation calls
- Your best owners are too busy to take another call.
- Every owner tells a different version of the story.
- The candidate calls the owners you’d rather they didn’t.
→ Owner interviews
Discovery day
- They still can’t picture an ordinary Tuesday.
- Their spouse wasn’t on any of the calls and isn’t sold.
- Months of momentum, then the deal goes quiet.
→ Day in the Life
Request for quote
Tell us about your brand. We’ll send an official response within 48 hours.
How it works
Real owners, recorded once, working every deal after.
You pick the owners.
Choose two or three owners who will speak honestly, ideally including one still in their first year. New owners answer the questions candidates are actually afraid of.
Not a highlight reel of your top performer.
We record.
A Franchise Guys Podcast interview with each owner, plus a Day in the Life that follows one owner through a normal workday.
No scripts and no talking points handed to owners.
You approve.
You and your franchise attorney review every cut before anything goes out. Anything that drifts into earnings comes out.
Nothing publishes without your sign-off.
It goes to work.
Episodes run on the podcast as partner content. Your brand page holds all of it with transcripts and FAQs, and your development team gets short clips for each stage of the sale.
No content that sits in a folder nobody opens.
Request for quote
Tell us about your brand. We’ll send an official response within 48 hours.
The rules
Candidates only trust content that isn’t trying too hard.
So we hold every episode to three rules, paid or not.
- 01
Labeled, every time.
Paid episodes are marked as partner content. Listeners know who paid, and that is why they believe the rest.
- 02
No earnings talk.
Owners don’t discuss revenue, profit or their own numbers. Any figure on screen comes from your current Item 19.
- 03
Owners’ own words.
We edit for length and legal problems, not to turn honest answers into marketing.
Found by people and AI
Candidates ask ChatGPT about you before they call.
Your brand page gives ChatGPT, Claude and Gemini something accurate to quote, written in the words candidates actually use.
- A full transcript of every episode, on your brand page
- A plain summary and question-by-question answers in the words candidates use
- Structured data, so search engines and AI tools can tell what each page covers
- Links between your brand page, its episodes and your listing in our directory
Free tools for franchisors
See what candidates find about you, free.
No call needed. Get your answer in a few minutes.
Free
Franchise Growth Assessment
Nine questions that score the four stages of franchise growth and show which one is holding your system back.
Still not sure?
Straight answers.
Won’t candidates see this as an ad?
It’s labeled as partner content, and that helps. Candidates have already seen your ads. What they haven’t seen is a real owner describing a hard week and why they’d still buy again. That’s more convincing than any highlight reel.
What if an owner says something we don’t like?
You review every cut before it publishes. We’ll remove anything with a legal problem, such as an earnings claim. We won’t rewrite honest answers into marketing copy. If that’s what you need, we’re not the right fit.
Does this create a financial performance representation problem?
Owners don’t talk about revenue, profit or their own numbers, and any figure we show comes from your current Item 19. We still ask your franchise attorney to approve the interview guide before we record anything.
Do we have to hire your development team?
No. It works on its own. It also pairs well with our development team, because the candidates our team books are the same people who watch it.
How much does it cost?
It depends on how many owners and formats you want. We’ll quote it after a short call, as a standalone package or as an add-on to a development plan.
Engine 03 · Validation content
Help your candidates say yes faster.
Tell us about your brand in about two minutes. We’ll send an official response within 48 hours.
