Franchise growth, built for franchisors
We fill your pipeline with qualified buyers, then cut what each owner pays to win a local customer, and report that number every month.
The growth loop
Profitable owners make the best validation calls. That's what sells the next unit.
What we build
Most brands hire one agency to sell units and leave owners to figure out marketing alone. We bring you buyers, help them say yes, and grow every owner after they open.
Engine 01 · Franchise development
A steady flow of buyers who can fund the deal and fit your culture, delivered to your development team ready to talk.
Engine 02 · Franchisee growth system
One local marketing system your whole network runs, priced per location and judged by one number: what each new customer cost.
Engine 03 · Validation content
Buyers stall in due diligence because they can't picture the job. We show them what your FDD can't: a day with your owners, honest interviews, and plain answers to the questions candidates ask on validation calls. Made through the Franchise Guys Podcast, ready for your team to send.
Owners talk about the work, not their earnings. Any numbers come straight from your FDD.
Case studies
One for a franchisor selling new units. One for a single location filling its appointment book. The brand’s name is private. The numbers aren’t.
Franchisor · Franchise development
A pet grooming franchise wanted owners for new locations, not a list of dog lovers. A qualifying form turned 271 names into a short list of 45 candidates reporting $100K or more.
Franchisee · Local growth
One location needed more dogs on the schedule and more groomers to serve them. One ad and a four-question form did the first job. The same playbook did the second in a week.
From 1,104 franchise disclosure documents
Your owners' margin is your next validation call. Here's what the typical FDD takes off the top, before rent, labor and supplies.
The line we work on: what it costs an owner to win a local customer.
Get the margin map for your brandIndustries
Service-heavy, locally driven brands, where marketing makes or breaks the owner.
Automotive retail
Who we bring you
Operators and investor groups with dealership or GM experience who want to own the rooftop.
What owners get
Steady showroom traffic and service-lane bookings between the big sales events.
Home & local services
Who we bring you
Career-changers looking for recurring, route-based revenue they can manage, not work in.
What owners get
A full calendar of booked jobs without paying a separate agency retainer per location.
Studios & gyms
Who we bring you
Fitness-passionate investors and multi-unit operators with capital ready to deploy.
What owners get
Presale memberships before the doors open and consistent trial sign-ups after.
Home care
Who we bring you
Mission-driven professionals, often coming out of healthcare or corporate careers.
What owners get
Trust with families and referral partners, plus a caregiver recruiting pipeline.
Repair & service
Who we bring you
Hands-on operators and semi-absentee investors who like proven unit economics.
What owners get
Repeat service customers and the reviews that win local search.
Grooming, boarding, daycare
Who we bring you
Pet lovers with management experience who want a business that feels personal.
What owners get
New-client bookings and memberships that fill the slow weekdays.
Brokerage franchises
Who we bring you
Top-producing agents and team leads ready to own a brokerage.
What owners get
Agent recruiting and listing leads, at a cost that still works on commission splits.
M&A & business sales
Who we bring you
Former business owners, M&A pros and executives who want to broker deals.
What owners get
Seller leads and qualified buyer lists that turn into signed listings.
Lending
Who we bring you
Licensed loan officers ready to lead their own branch.
What owners get
Purchase and refi leads plus realtor partnerships, compliant from day one.
Affordable by design
A marketing system only works if the owner still makes money after paying for it. So we build it like a franchise: build once, run everywhere.
Creative and campaigns are produced for the brand, then localized. Owners never pay for production.
One flat monthly rate per territory. Bake it into your tech fee or offer it as an opt-in.
Each owner sees what they paid for every new customer, this month against last. Not impressions, not clicks.
FAQ
What franchisors ask us before they apply.
Franchise Guys is a franchise growth agency for franchisors and the franchise arm of Secret Agents. We run two engines for your brand: franchise development, which brings you qualified franchise buyers, and a franchisee growth system, which gives every owner affordable local marketing.
Franchisors with service-heavy, locally driven brands, where marketing makes or breaks the owner. That includes car dealerships, consumer services, fitness, senior care, automotive, pet care, real estate, business brokerages and mortgage brokerages franchises.
We build ideal-franchisee profiles by market and investment level, run hook-and-pitch video ads on Meta and YouTube, publish founder authority content that handles objections before the first call, and screen every lead for liquidity, fit and timeline before it reaches your development team.
One local marketing system your whole network can run: a shared creative library localized for every territory, plug-and-play local lead campaigns, AI follow-up that answers, nurtures and books 24/7, and simple owner reporting on leads, bookings and cost per customer.
One flat monthly rate per territory. Franchisors can bake it into the tech fee or offer it as an opt-in. Creative and campaigns are produced once for the brand and then localized, so owners never pay for production.
In customers, not impressions. Owners see their leads, bookings and cost per customer.
We work on one line of the owner's P&L: what it costs to get a customer. We lower it and report it monthly. Rent, labor and supplies stay with you and your owners. Our FDD research shows where those sit against the rest of your category.
Request a quote on our site. It is a short application about your brand, your open units, your growth goals and your budget, and takes about two minutes. We review every application and provide an official response within 48 hours.
Franchise Guys is the franchise arm of Secret Agents. Same playbooks and production team, built for franchise systems.
Request for quote
Answer a few quick questions about your brand. We'll review your application and provide an official response within 48 hours.