For franchisors with 10+ open units and 3+ sales in the last 12 months

We’ll put 10 screened franchise buyers on your calendar every month by day 60. Or we work for free until we do.

  1. Step 1Read the offer. Every price is on this page.
  2. Step 2Apply to see if your brand qualifies.
$3,000a month to start

Plus a fee only when you make a sale.

10booked calls a month

Screened, from day 60. Guaranteed.

$0equity or royalty share

Nothing on your franchisees’ sales, ever.

100%of your data stays yours

Ad accounts, CRM, creative and buyers.

See if you qualify

We take three founding brands. Please apply only if you can start within 30 days.

Not ready for a call? Start free:

Franchise Growth AssessmentFranchise 101 Guide

The math

Selling a franchise shouldn’t cost most of the franchise fee.

Filed financials show 55% to 83% of franchise fees going to sales commissions. Here’s what changes when the sales team works for a fair price.

Cost of one sale

$37,500 Typical outsourced sales firm

$17,250

Our Fractional Development Team

You keep of a $45,000 fee

$10,905 After the average broker fee

$38,250

After our 15% success fee

First call to a new lead

1 in 4 Brands that reply personally within 5 minutes

5 min

Every lead, during business hours

This is pricing math, not client results. Our pilot numbers go here as they come in.

Founding pilots

One case study so far. We’re publishing the next ones as they happen.

We’re taking three founding brands on the Lead Engine: 90 days at $2,500 a month, with no setup fee and no success fee. In exchange, we publish your spend, leads, booked calls and sales, with your logo on them.

1,104FDDs read

We know what your buyer will find in your Items 19 and 20, and in your competitors’.

2,000+Brands tracked

Our public directory is built on disclosure filings and SBA loan records.

3Founding spots

Named brands, published numbers. Almost nobody in franchise sales does this.

Read the first one: 257 franchise leads for $7,870 →

See if you qualify

We take three founding brands. Please apply only if you can start within 30 days.

But wait

Why not just keep doing this yourself?

$34,095

That’s the average broker success fee on one franchise sale. And 96% of franchisors using brokers call them their most expensive source.

Here’s what stands between a new lead and a signed agreement.

  1. Stage 1

    Getting ready to sell

    • Is our Item 19 strong enough to put in front of a serious buyer?
    • Which franchisees will take a validation call, and what will they say?
    • Do we hire a development director or outsource it?

  2. Stage 2

    Finding buyers

    • Our cost per lead keeps climbing and the leads aren’t getting better.
    • Brokers bring deals, but the fee eats most of what we collect.
    • We ran Meta ads once. We got names, not buyers.

  3. Stage 3

    Getting to leads first

    • Leads come in at 9 p.m. Nobody calls until the next day.
    • By the time we call, they’ve talked to two other brands.
    • Who’s checking whether they have the capital before we spend an hour with them?

  4. Stage 4

    Walking through the FDD

    • Our founder is still taking every intro call.
    • Nobody here enjoys explaining Item 7 for the tenth time this month.
    • What are we allowed to say about earnings? What gets us in trouble?

  5. Stage 5

    Running validation

    • Our best franchisees are tired of taking calls.
    • Buyers find the unhappy owner on their own.
    • We have no idea what was said on the calls that killed the deal.

  6. Stage 6

    Closing the sale

    • Buyers go quiet after Discovery Day.
    • We only hold Discovery Day when we have enough candidates, and the early ones cool off.
    • The deal is waiting on a spouse, a lender or a territory question nobody owns.

  7. Stage 7

    Handing off to opening

    • We signed them. Who picks it up from here?
    • The promises made in the sale aren’t the ones onboarding knows about.
    • We don’t track which lead source produces owners who actually perform.
See if you qualify

We take three founding brands. Please apply only if you can start within 30 days.

How it works

One team, from first ad to signed agreement.

A full-time development director costs about $232,000 or more in year one. Here’s what you get instead.

  1. We run ads to buyers, from accounts you own.

    Meta and Google campaigns, a screening funnel and up to 20 test videos a month, built around your ideal owner.

    No rented lists, and no leads that belong to someone else.

  2. We call every lead within 5 minutes and screen them.

    Capital, timeline, territory and motivation, checked against your minimums. The ones who pass land on your calendar.

    No spreadsheet of names to chase.

  3. A part-time director runs the sale with you.

    Discovery calls, the FDD walk-through, validation, Discovery Day and closing, then a clean handoff to your onboarding team.

    No commission rep taking half your fee.

  4. You see everything, every week.

    Spend, leads, cost per lead, booked calls, show rate and sales, plus a deal review with an approval packet on each candidate. You decide who gets a franchise.

    No black box, and no off-FDD claims. Every ad and script stays inside Items 19 and 20.

See if you qualify

We take three founding brands. Please apply only if you can start within 30 days.

The options

How we compare.

Franchise GuysOutsourced sales firmBroker
Prices publishedYesNoNo
Monthly fee$3,000 to $10,000$5,000 to $20,000None
Cost per sale on top$4,000 flat, or 15% to 20%40% to 50% of the fee$34,095 average
Royalty share or equityNeverSometimesNo
Ad accounts and buyer data stay yoursYesVariesNo
Guaranteed booked callsYesNoNo

The price

Pick how much of the sale you want us to run.

90-day start, then month to month. You pay Meta and Google directly, and we never mark up media.

You have a closer. You need buyers.

Lead Engine

$3,000 a month

plus $4,000 per franchise sold

$2,500 setup · $3,000+ ad spend

  • Ads, funnel and up to 20 test videos a month
  • Every lead called within 5 minutes
  • Screened intro calls booked on your calendar
  • Weekly report and monthly review
See if you qualify

You want 5 to 15 units a year with no full-time hire.

Fractional Development Team

$7,500 a month

plus 15% of the fee per sale, $5,000 minimum

$5,000 setup · $3,000+ ad spend

  • Everything in Lead Engine
  • Part-time director, 10 to 15 hours a week
  • FDD walk-through, validation and Discovery Day
  • Closing and handoff to onboarding
  • Playbook, decks and nurture sequence
See if you qualify

You want 15+ units a year with no sales team.

Full Outsourced Sales

$10,000 a month

plus 20% on our leads, 10% on broker leads

$7,500 setup · $7,500+ ad spend

  • Everything in Fractional Development Team
  • Full-time closer and candidate coordinator
  • Broker network setup and management
  • Territory map, portals and trade shows
  • Seller disclosure setup with your attorney
See if you qualify

The guarantee

10 booked calls a month, or the next month’s retainer is free.

It’s on every plan, from day 60. Here are the terms, because a guarantee without terms isn’t worth much.

What “screened” means

  • Meets your capital minimums
  • Plans to open within 6 months
  • Wants an open territory
  • Shows up to the call

Broker-referred candidates don’t count toward the 10. Booked calls your side misses or reschedules count as held.

Your side of the deal

  • Fund ads at $5,000+ a month for at least 90 days, with no pauses
  • A named person takes every booked intro call
  • Send the FDD within 24 hours of a request, and hold Discovery Day at least monthly
  • Give us a 2-hour founder shoot and 2 franchisee interviews in the first 30 days
  • Approve ad copy within 48 hours and log every call outcome within 24
  • Keep the fee, investment and territory rules steady during the test

Who qualifies

More buyers only help a franchise that’s ready for them. You need all of these.

  • An Item 19 in your current FDDBuyers walk at validation without one.
  • 10+ franchised units open a year or moreAnd at least 5 owners willing to take validation calls.
  • Net unit growth last yearWith under 6% of units leaving the system.
  • 15+ open territoriesIn states where you can sell, with a map.
  • A $30,000+ fee, under $500,000 to openMeasured at the low end of your investment range.
  • Listed in the SBA Franchise DirectoryMost buyers fund with SBA or ROBS.
  • 3+ franchises awarded in 12 monthsFrom any source, with a written sales process.
  • A clean Item 3No misrepresentation actions in the last 3 years.

Ready?

You leave the call with a plan, whether you hire us or not.

We’ll show you

  • What a sale would cost at your franchise fee, next to what you pay now
  • Which guarantee conditions you meet and what’s missing
  • Which open territories to go after first

And answer

  • How much ad budget does your goal take?
  • Which plan fits your team?
  • Who does what, week by week, in the first 90 days?
See if you qualify

We take three founding brands. Please apply only if you can start within 30 days.

Free tools for franchisors

Find what’s slowing your franchise sales, free.

No call needed. Get your answer in a few minutes.

Free

Franchise Growth Assessment

Nine questions that score the four stages of franchise growth and show which one is holding your system back.

Start free

Free

Franchise 101 Guide

A plain-language guide to franchising your business: what it takes to be ready, the paperwork, fees, and selling your first units.

Start free

Still not sure?

Straight answers.

Why guarantee calls and not sales?

Because we control the calls. Your validation calls, your unit economics and your close decide the sale. We’d rather guarantee what we can deliver than promise what we can’t.

What does “free” cover?

The retainer. If we book fewer than 10 screened calls in any month from day 60, the next month’s retainer is free. Ad spend still goes to the platforms, and success fees still apply to any sale.

Do you need to be in our FDD?

Expect to name the people selling for you in Item 2, and some states require seller registration. Your franchise attorney makes that call. On Full Outsourced Sales we set it up with them.

What will you say about earnings?

Only what’s in your Item 19. Every ad and script stays inside Items 19 and 20. No “semi-absentee” promises and no off-FDD numbers.

How long are we locked in?

The first term is 90 days. After that it’s month to month on 30 days’ notice. If you leave, the ad accounts, CRM, creative and candidate data stay with you.

What if we don’t qualify?

We review every application and send an official response within 48 hours. If your brand isn’t ready, we’ll tell you which condition to fix first.

Three founding spots

Your next franchise sale shouldn’t cost you the fee.

Tell us about your brand in about two minutes. We’ll send an official response within 48 hours.

See if you qualify

Figures on this page are published prices, industry surveys and our own FDD research. They are not client results or a promise of results. Sale examples use a $45,000 franchise fee and one sale a month, with ad spend included where the plan requires it. Broker fee: 2025 Annual Franchise Development Report. Sales firm terms: typical published terms, shown at $10,000 a month, 50% of the fee and $5,000 of ads. Lead response: FranFunnel study of 530 brands.