Scooter's Coffee vs Crumbl: franchise research comparison

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Franchise fees and ongoing costs

Franchise fee

$20,000 to $40,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

6% · 6% of Net Sales, paid by ACH every Tuesday for the preceding weekly Reporting Period

Marketing contribution

2% (basis not captured; see original filing)

Technology fee

$350/month, subject to up to 15% annual compounding increase

Other fees

Regional Marketing Co-op (currently none, up to 3% of Net Sales); Inventory Management Program fee (currently none, up to 0.25% of Net Sales); IT Equipment Assessment Fee ($1,000 at transfer/renewal/relocation/upgrade)

Working capital (FDD Item 7)

$29,000 to $119,000 for 3 months of working capital (rent, employee salaries, insurance, debt service, and $10,000-$30,000 of grand opening advertising); does not include owner's salary

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Average/median Gross Sales, average customer ticket, average Sales/Expenses/EBITDA by quartile, same-store net sales growth, and average first-month Gross Sales for new stores, disclosed separately for Kiosk Stores and End Cap Stores

Reporting period

2025 Measurement Period (calendar year ended 12/31/2025), with 5-year history 2021-2025 for Sections A, B, D and E

Sample

Section A/B: 761 Participating Kiosk Stores and 45 Participating End Cap Stores (open the full 2025 year). Section C: 621 Reporting Kiosk Stores (of 768 franchised) and 45 Reporting End Cap Stores (of 62 franchised) that also submitted expense data.

Reported average

$999,869

Reported median

$966,739

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

825

Year-end outlets

882

Net change

+57

Derivation

ending minus starting outlets

Openings

85

Terminations

2

Non-renewals

1

Other closures

24

Reacquisitions

1

Transfers

38

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

SBA loan history

Loan activity

252 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$1,241,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

146 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 8

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Franchise fees and ongoing costs

Franchise fee

$50,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

8% · 8% of gross sales, payable weekly (received by Tuesday of the following week)

Marketing contribution

2% (basis not captured; see original filing)

Technology fee

$650 per month, payable by first Tuesday of the month; subject to periodic increase

Other fees

Transaction Processing Fee (2.4%-4% of each transaction); Gift Card Program Fee (5%-15% of gift card redemption value); Store Inspection Fee (cost of 2-4 required inspections/year plus 5-15% admin fee)

Working capital (FDD Item 7)

Additional funds - 3 months: $61,400 - $100,200 (single unit) / $184,200 - $300,600 (3-unit area development); covers labor, G&A, food and paper goods and similar operating expenses; cannot be less than $10,000 and operating account may not drop below this amount.

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Gross Sales (average, median, high store, low store)

Reporting period

2025 calendar year, plus supplemental data for January 1 - May 31, 2026

Sample

776 of 1,048 franchised locations that operated continuously through all of 2025 and timely submitted complete financial reports (approx. 74%); supplemental period based on 621 of those 776 locations

Reported average

$1,139,162

Reported median

$1,093,071

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

1058

Year-end outlets

1101

Net change

+43

Derivation

ending minus starting outlets

Openings

52

Terminations

8

Non-renewals

1

Other closures

0

Reacquisitions

0

Transfers

82

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

SBA loan history

Loan activity

262 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$606,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

129 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 3

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.