Primrose Schools vs The Goddard School: franchise research comparison

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Franchise fees and ongoing costs

Franchise fee

$50,000 to $80,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

7% · 7% of Gross Revenues, payable monthly on the 10th day of the following month

Marketing contribution

2% (basis not captured; see original filing)

Technology fee

Not captured

Other fees

Not captured

Working capital (FDD Item 7)

$180,000 to $420,000 for the first three months of operation (payroll, supplies, utilities, Royalty Fees, Brand Fund Fees, software license fees, vehicle lease payments, and other start-up expenses).

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Average Annual Gross Revenue and KPIs by occupancy-rate quartile; Annual Gross Revenue by School vintage; and average Profit & Loss statements (EBITDAR excluding rent, EBITDA including rent) by occupancy-rate quartile

Reporting period

Calendar Year 2025

Sample

520 Schools (of 558 open as of 12/31/2025) for Section 1 revenue/KPI data; 44 Schools (opened 2022-2024) for vintage data; 405 Schools for P&L without rent (Section 5); 357 Schools for P&L with rent/EBITDA (Section 6)

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

525

Year-end outlets

557

Net change

+32

Derivation

ending minus starting outlets

Openings

36

Terminations

1

Non-renewals

1

Other closures

2

Reacquisitions

0

Transfers

21

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

SBA loan history

Loan activity

221 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$850,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

89 loans

Historical charge-off share

0.00%

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 200

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Franchise fees and ongoing costs

Franchise fee

$60,000 to $135,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

7% · 7% of Gross Receipts of the School, payable monthly (withdrawn electronically on/after 3rd business day)

Marketing contribution

4% (basis not captured; see original filing)

Technology fee

$700/month plus taxes (Proprietary Curriculum Fee for 'Wonder of Learning' platform)

Other fees

Audit expenses if underpayment >3% (cost of audit or $10,000, whichever greater); late fees $50 + $25/day for late notices/reports; convention registration currently $2,000/person

Working capital (FDD Item 7)

$100,000 - $275,000 (Additional Funds - 3 months), same across all three investment tables

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Gross Revenue and EBITDA/EBITDAR for Mature Schools (open more than 18 months); raw per-school Gross Revenue/EBITDA data only (no aggregated average) for New Schools (open 18 months or less)

Reporting period

Fiscal year ended December 31, 2025 (report also shows historical average/median figures for 2020-2024)

Sample

620 of 628 Mature Schools open over 18 months as of 12/31/2025 (8 excluded for insufficient data); 37 New Schools reported individually with no aggregate

Reported average

$2,507,631

Reported median

$2,329,913

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

642

Year-end outlets

665

Net change

+23

Derivation

ending minus starting outlets

Openings

24

Terminations

0

Non-renewals

0

Other closures

1

Reacquisitions

0

Transfers

26

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

SBA loan history

Loan activity

240 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$1,324,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

134 loans

Historical charge-off share

2.13%

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

6 / 282

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.