Comfort Inn, Comfort Inn & Suites & Comfort Suites vs Super 8 by Wyndham / Super 8: franchise research comparison

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Franchise fees and ongoing costs

Franchise fee

$0 to $75,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

6% · 6.0% of preceding month's Gross Room Revenues, payable monthly

Marketing contribution

3.5% (basis not captured; see original filing)

Technology fee

Property Technology & Service Fee: $10.10/room/month, subject to $650 minimum and $950 maximum, payable monthly (covers choiceADVANTAGE, Rates Center, compliance monitoring)

Other fees

Choice Hotels Owners Council (CHOC) dues $60/month; ChoiceROCS revenue management $970-$1,900/month plus ChoiceMAX $400-$525/month; CrowdStrike security fee $60/month

Working capital (FDD Item 7)

Additional Funds for 3-Month Initial Period: $25,000-$50,000 (conversion) or $70,000-$100,000 (new construction), covering monthly recurring fees and other incurred expenses after opening.

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Average Occupancy Rate, Average Daily Rate (ADR), RevPAR, Total Choice Enterprise Contribution %, Choice Privileges Contribution %, and Choice Privileges ADR; no gross sales, revenue, or profit/EBITDA figures disclosed

Reporting period

Year ended December 31, 2025

Sample

Performance Sample of 1,581 franchised COMFORT hotels (out of 1,643 total open and operating franchised COMFORT hotels in the U.S. as of 12/31/2025)

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

1663

Year-end outlets

1643

Net change

-20

Derivation

ending minus starting outlets

Openings

34

Terminations

3

Non-renewals

18

Other closures

33

Reacquisitions

0

Transfers

82

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

SBA loan history

Loan activity

252 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$4,190,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

101 loans

Historical charge-off share

2.02%

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

6 / 297

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Franchise fees and ongoing costs

Franchise fee

$10,000 to $25,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

5.5% · 5.5% of Gross Room Revenue (GRR), payable monthly by the 3rd day of the following month

Marketing contribution

3% (basis not captured; see original filing)

Technology fee

Not captured

Other fees

System Assessment Fee (marketing/reservations) 3% of GRR; Loyalty Program Charge 4.25%-5.5% of qualifying revenue; Agency Commissions up to 20% of GRR

Working capital (FDD Item 7)

New construction (65 rooms): $101,463-$165,147; Conversion (100 rooms): $112,553-$176,237; covers Recurring Fees and other post-opening operating expenses, excludes debt service and rent

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Average Daily Room Rate (ADR), Occupancy Rate, RevPAR, and RevPAR Index for 'Qualified Chain Facilities' (no gross sales or profit dollar figures disclosed)

Reporting period

January 1, 2024 through December 31, 2024

Sample

557 Qualified Chain Facilities out of 1,375 total U.S. Chain Facilities as of December 31, 2024

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Unit growth: Item 20

Reporting year

2024

Scope

franchised outlets

Starting outlets

1419

Year-end outlets

1375

Net change

-44

Derivation

ending minus starting outlets

Openings

19

Terminations

1

Non-renewals

0

Other closures

62

Reacquisitions

0

Transfers

78

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

SBA loan history

Loan activity

268 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$2,100,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

111 loans

Historical charge-off share

1.93%

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

7 / 363

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.