Comfort Inn, Comfort Inn & Suites & Comfort Suites vs Best Western - Best Western Plus - Best Western Premier- Executive Residency by Best Western- @Home by Best Western - GLo - Aiden: franchise research comparison

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Franchise fees and ongoing costs

Franchise fee

$0 to $75,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

6% · 6.0% of preceding month's Gross Room Revenues, payable monthly

Marketing contribution

3.5% (basis not captured; see original filing)

Technology fee

Property Technology & Service Fee: $10.10/room/month, subject to $650 minimum and $950 maximum, payable monthly (covers choiceADVANTAGE, Rates Center, compliance monitoring)

Other fees

Choice Hotels Owners Council (CHOC) dues $60/month; ChoiceROCS revenue management $970-$1,900/month plus ChoiceMAX $400-$525/month; CrowdStrike security fee $60/month

Working capital (FDD Item 7)

Additional Funds for 3-Month Initial Period: $25,000-$50,000 (conversion) or $70,000-$100,000 (new construction), covering monthly recurring fees and other incurred expenses after opening.

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Average Occupancy Rate, Average Daily Rate (ADR), RevPAR, Total Choice Enterprise Contribution %, Choice Privileges Contribution %, and Choice Privileges ADR; no gross sales, revenue, or profit/EBITDA figures disclosed

Reporting period

Year ended December 31, 2025

Sample

Performance Sample of 1,581 franchised COMFORT hotels (out of 1,643 total open and operating franchised COMFORT hotels in the U.S. as of 12/31/2025)

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

1663

Year-end outlets

1643

Net change

-20

Derivation

ending minus starting outlets

Openings

34

Terminations

3

Non-renewals

18

Other closures

33

Reacquisitions

0

Transfers

82

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

SBA loan history

Loan activity

252 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$4,190,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

101 loans

Historical charge-off share

2.02%

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

6 / 297

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Franchise fees and ongoing costs

Franchise fee

$49,000 to $239,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

5% · Monthly Fees: 3.5% or 5% of Property Room Revenue (PRR), billed one month in arrears, payable by the 15th of each month; 3.5% applies only to Members with an ownership structure of pre-7/1/2016 BW owners holding 50%+ financial interest

Marketing contribution

2.1% (basis not captured; see original filing)

Technology fee

PMS/GMS Support Fee $3.97/room/month (AutoClerk Atlas, includes $1.45/room/month GMS); IoT Monthly Fee $9.99/month; separate from the 2.10% of PRR 'Marketing and Technology Fees'

Other fees

Annual Dues (tiered per-room schedule, e.g. $2,345.45 for 20 rooms plus per-room amounts above that); Advertising Assessment $16.86/room/month; Best Western Rewards (BWR) Fee 5.5% of PRR (2.75% for Executive Residency/@Home)

Working capital (FDD Item 7)

Varies by format/room count, e.g. $270,000-$291,900 (New Construction BW 75-room), $270,900-$291,900 (Conversion BW 75-room), $357,000-$387,450 (BW Plus 90-room), $499,800-$544,950 (BW Premier 120-room), $396,900-$429,450 (@Home 100-room), covering pre-opening operating costs

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Financial performance: Item 19

Item 19 captured

No

Metric / basis

none

Reporting period

Not captured

Sample

Not captured

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

1768

Year-end outlets

1748

Net change

-20

Derivation

ending minus starting outlets

Openings

32

Terminations

11

Non-renewals

39

Other closures

2

Reacquisitions

0

Transfers

72

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

SBA loan history

Loan activity

242 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$3,302,500

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

86 loans

Historical charge-off share

1.54%

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

4 / 259

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.