Verlo Mattress franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.18 ↗

Franchise fees and ongoing costs

Franchise fee

$30,000 to $50,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

5% · 5% of monthly Gross Sales, paid by the 15th of each month

Marketing contribution

2.5% (basis not captured; see original filing)

Technology fee

$500/store/month (up to 1% of monthly Gross Sales); plus $250/month Pre-Opening Technology Fee until store opens

Other fees

Advertising Cooperative Fee up to 4% of Gross Sales; Technology Maintenance up to $500/year; Convention and Training Fees up to $500/year

Working capital (FDD Item 7)

Retail Assembly Store: $46,685 to $77,910; Retail Only Store: $30,126 to $45,230 (3-month estimate of operating capital, excludes owner's salary/draw)

Fees sourceFDD p.12 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.18 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Average and median Net Sales, Cost of Goods, and Gross Profit (no EBITDA/profit-margin-beyond-gross-profit metric)

Reporting period

Fiscal year ended December 31, 2023

Sample

13 of 17 franchisees (76%) operating 21 of 27 stores (78%), limited to franchisees open continuously from before 1/1/2022 through 12/31/2023, with no transfers, operating at least one Retail Assembly Store

Reported average

$1,608,140.19

Reported median

$1,385,178.54

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.44 ↗

Unit growth: Item 20

Reporting year

2023

Scope

franchised outlets

Starting outlets

27

Year-end outlets

29

Net change

+2

Derivation

ending minus starting outlets

Openings

2

Terminations

0

Non-renewals

0

Other closures

0

Reacquisitions

0

Transfers

0

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD · page not captured ↗

SBA loan history

Loan activity

10 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$611,500

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

8 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 0

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Verlo Mattress franchise cost?

Retail Assembly Store: $464,685 to $784,240; Retail Only Store: $239,489 to $390,890 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $30,000 to $50,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.18 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Verlo Mattress owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Average and median Net Sales, Cost of Goods, and Gross Profit (no EBITDA/profit-margin-beyond-gross-profit metric). Sample: 13 of 17 franchisees (76%) operating 21 of 27 stores (78%), limited to franchisees open continuously from before 1/1/2022 through 12/31/2023, with no transfers, operating at least one Retail Assembly Store. Period: Fiscal year ended December 31, 2023.

Item 19 performance sourceFDD p.44 ↗

What's the SBA charge-off rate for Verlo Mattress?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 0. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $611,500; window: FY2023-FY2026 YTD through 2026-06-30; sample: 8 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗