TownePlace Suites by Marriott franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.66 ↗

Franchise fees and ongoing costs

Franchise fee

$75,000 to $85,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

5.5% · 5.5% of gross room sales, payable monthly by the 15th day after month end (called 'Franchise Fees')

Marketing contribution

2% (basis not captured; see original filing)

Technology fee

No single fee; itemized in Item 6, e.g., POS $90.75/month per property plus $17-$30/month per workstation; Continent field support $7.34-$13.75 per device per month; credit card processing 0.065% of card transactions (Program Services Contribution covers some support for up to six devices).

Other fees

Program Services Contribution: 3.35% of gross room sales (includes 2% Marketing Fund) plus $7,000/yr plus $135/guestroom/yr; Loyalty Program: 1.0% (0.9% through Dec 2027) of qualifying loyalty revenue plus 1% of select event revenue (max $300/event); Revenue Management $1,265-$1,400/month (generally optional)

Working capital (FDD Item 7)

Additional Funds (first 3 months): $3,000-$5,000 per guestroom (80-110 room hotel); $2,000-$3,500 per guestroom (120-150 room hotel); excludes franchise fees, management fees, FF&E reserves, taxes, permits, building insurance, operating leases

Fees sourceFDD p.38 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.66 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

STR-reported average daily rate (ADR), occupancy, RevPAR and RevPAR Index for franchised hotels open 2+ years; also reservation-channel contribution and Marriott Bonvoy loyalty contribution. No gross sales, revenue-per-unit or profit figures.

Reporting period

Calendar year 2025 (ended December 31, 2025)

Sample

481 STR Included Hotels (of 567 franchised and 571 total US/Canada hotels open at 12/31/2025); 507 1-Year Comp Hotels; 141 New Generation Hotels; 482 Included Hotels for reservations/loyalty data

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.118 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

519

Year-end outlets

567

Net change

+48

Derivation

ending minus starting outlets

Openings

52

Terminations

1

Non-renewals

0

Other closures

0

Reacquisitions

3

Transfers

16

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.124 ↗

SBA loan history

Loan activity

15 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$5,000,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

7 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 2

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does TownePlace Suites by Marriott franchise cost?

New-build suburban hotel, 80-110 guestrooms: $13,054,800 to $29,813,500; New-build suburban hotel, 120-150 guestrooms: $18,747,000 to $38,493,000 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $75,000 to $85,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.66 ↗

Franchise fee sourceFDD · page not captured ↗

How much do TownePlace Suites by Marriott owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: STR-reported average daily rate (ADR), occupancy, RevPAR and RevPAR Index for franchised hotels open 2+ years; also reservation-channel contribution and Marriott Bonvoy loyalty contribution. No gross sales, revenue-per-unit or profit figures.. Sample: 481 STR Included Hotels (of 567 franchised and 571 total US/Canada hotels open at 12/31/2025); 507 1-Year Comp Hotels; 141 New Generation Hotels; 482 Included Hotels for reservations/loyalty data. Period: Calendar year 2025 (ended December 31, 2025).

Item 19 performance sourceFDD p.118 ↗

What's the SBA charge-off rate for TownePlace Suites by Marriott?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 2. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $5,000,000; window: FY2023-FY2026 YTD through 2026-06-30; sample: 7 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗