sweetFrog franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.41 ↗

Franchise fees and ongoing costs

Franchise fee

$8,000 to $30,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

5% · 5% of weekly Gross Sales, withdrawn electronically weekly, plus up to $10/week Surcharge in certain states (e.g. NY)

Marketing contribution

2.5% (basis not captured; see original filing)

Technology fee

POS Help Desk Phone Support Maintenance Contract Fee $55/month (if applicable); Data Fees up to $100/month

Other fees

sweetFrog Loyalty Program ($45/month first POS, $20/month each additional POS); Gift Card fees (redemption $0.07/activity, $0.05 per reload/inquiry, $6/month location fee); Annual Meeting Registration Fee up to $1,000

Working capital (FDD Item 7)

Additional Funds for Initial 3 Month Period: $20,000 (traditional); $15,000-$20,000 (Kiosk/Standard Counter); $10,000-$25,000 (Vehicle)

Fees sourceFDD p.32 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.41 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

average and median gross sales of existing franchised outlets, with top 20% and bottom 20% breakouts

Reporting period

December 1, 2024 through November 30, 2025

Sample

185 franchised outlets (existing, non-first-year, US, not temporarily closed) out of 203 total US franchised outlets as of November 30, 2025

Reported average

$529,775

Reported median

$514,782

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.82 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

206

Year-end outlets

203

Net change

-3

Derivation

ending minus starting outlets

Openings

6

Terminations

0

Non-renewals

2

Other closures

7

Reacquisitions

0

Transfers

14

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.83 ↗

SBA loan history

Loan activity

5 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$503,750

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

4 loans

Historical charge-off share

30.00%

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

3 / 10

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does sweetFrog franchise cost?

Traditional Franchised Business: $326,500 to $692,000; Non-Traditional (Kiosk and Standard Counter Floorplan): $195,600 to $423,000; Non-Traditional (Vehicle): $122,900 to $288,300 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $8,000 to $30,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.41 ↗

Franchise fee sourceFDD · page not captured ↗

How much do sweetFrog owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: average and median gross sales of existing franchised outlets, with top 20% and bottom 20% breakouts. Sample: 185 franchised outlets (existing, non-first-year, US, not temporarily closed) out of 203 total US franchised outlets as of November 30, 2025. Period: December 1, 2024 through November 30, 2025.

Item 19 performance sourceFDD p.82 ↗

What's the SBA charge-off rate for sweetFrog?

30.00%; numerator / denominator: 3 / 10. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $503,750; window: FY2023-FY2026 YTD through 2026-06-30; sample: 4 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗