SureStay - SureStay Studio franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.37 ↗

Franchise fees and ongoing costs

Franchise fee

$35,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

4% · 4% of Gross Rooms Revenue (GRR), due monthly

Marketing contribution

4% (basis not captured; see original filing)

Technology fee

Best Western Two-Way Interface: $1,500 one-time installation + $41/month maintenance; plus PMS Support Fee of $3.97/guest room/month

Other fees

PMS Support Fee $3.97/room/month (incl. $1.45/room GMS); Hotel Managed Security Service (HMSS) $130/month after installation; IoT Monthly Fee $9.99/month

Working capital (FDD Item 7)

Additional Funds (3 months): $100,000-$150,000 for SureStay by Best Western; $150,000-$225,000 for SureStay Studio by Best Western.

Fees sourceFDD p.25 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.37 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

No

Metric / basis

none

Reporting period

Not captured

Sample

Not captured

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.72 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

222

Year-end outlets

218

Net change

-4

Derivation

ending minus starting outlets

Openings

23

Terminations

12

Non-renewals

13

Other closures

2

Reacquisitions

0

Transfers

8

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.73 ↗

SBA loan history

Loan activity

48 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$3,062,500

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

17 loans

Historical charge-off share

6.67%

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

1 / 15

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does SureStay - SureStay Studio franchise cost?

New Construction - SureStay by Best Western (60-room): $5,354,975 to $8,265,975; Conversion - SureStay by Best Western (60-room): $176,975 to $1,221,975; New Construction - SureStay Studio by Best Western (100-room): $9,230,225 to $13,662,225; Conversion - SureStay Studio by Best Western (100-room): $243,225 to $1,433,225 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $35,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.37 ↗

Franchise fee sourceFDD · page not captured ↗

How much do SureStay - SureStay Studio owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: none. Sample: Not captured. Period: Not captured.

Item 19 performance sourceFDD p.72 ↗

What's the SBA charge-off rate for SureStay - SureStay Studio?

6.67%; numerator / denominator: 1 / 15. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $3,062,500; window: FY2023-FY2026 YTD through 2026-06-30; sample: 17 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗