Snooze Mattress Co. franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.24 ↗

Franchise fees and ongoing costs

Franchise fee

$49,900 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

5% · 5% of monthly Gross Revenues, or an increasing flat minimum ($500/mo months 0-6 up to $2,500/mo after month 24), whichever is greater

Marketing contribution

2% (basis not captured; see original filing)

Technology fee

Greater of $599/month or 0.25% of monthly gross revenue for POS system software, updates and ongoing support

Other fees

System Brand Fee 2% of Gross Revenue/month (cap 3% total in any calendar year); Shared DMA Integrated Co-Op Advertising Fund 5% of monthly Gross Revenue; Digital Marketing Fee $300/month

Working capital (FDD Item 7)

$10,000-$60,000 spent over the first three months for operating expenses/working capital, additional inventory, shipping/delivery, tax deposits, prepaid expenses, additional permits, architect fees, legal fees, accounting fees and other miscellaneous costs.

Fees sourceFDD p.11 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.24 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Monthly Gross Revenues (Finalized Sales), Cost of Goods Sold, and resulting Margin % for a single affiliate-owned outlet

Reporting period

Calendar/fiscal year 2024 (January-December)

Sample

1 outlet (affiliate-owned business operated by Daydream, LLC, located in Pueblo West, Colorado; not a franchised outlet)

Reported average

$1,351,934.72

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.66 ↗

Unit growth: Item 20

Reporting year

2024

Scope

franchised outlets

Starting outlets

24

Year-end outlets

45

Net change

+21

Derivation

ending minus starting outlets

Openings

21

Terminations

1

Non-renewals

0

Other closures

5

Reacquisitions

0

Transfers

5

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.66 ↗

SBA loan history

Loan activity

9 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$337,350

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

8 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 0

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Snooze Mattress Co. franchise cost?

standard Snooze Mattress Co. retail store: $302,200 to $859,600 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $49,900 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.24 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Snooze Mattress Co. owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Monthly Gross Revenues (Finalized Sales), Cost of Goods Sold, and resulting Margin % for a single affiliate-owned outlet. Sample: 1 outlet (affiliate-owned business operated by Daydream, LLC, located in Pueblo West, Colorado; not a franchised outlet). Period: Calendar/fiscal year 2024 (January-December).

Item 19 performance sourceFDD p.66 ↗

What's the SBA charge-off rate for Snooze Mattress Co.?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 0. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $337,350; window: FY2023-FY2026 YTD through 2026-06-30; sample: 8 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗