Serotonin franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.29 ↗

Franchise fees and ongoing costs

Franchise fee

$59,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

7% · 7% of Gross Revenue per month or $2,500, whichever is greater; payable 5th of each month

Marketing contribution

2% (basis not captured; see original filing)

Technology fee

$1,900/month, commencing 30 days before opening; estimated initial cost ~$7,600

Other fees

Call Center Service Fee $995/mo; Back Office Service Fee $995/mo (optional, can be made mandatory); Insurance reimbursement plus 10% admin fee if franchisor obtains insurance for you

Working capital (FDD Item 7)

Additional Funds for 6 months: $118,000 - $354,000, covering payroll, utilities, insurance, licenses, inventory, security, repairs/maintenance and pre-opening expenses (excludes Royalty Fee and Advertising Fund Contribution); MUDA developer additional funds are $150,000-$250,000

Fees sourceFDD p.17 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.29 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Actual historical Gross Revenue for individual Affiliate-Owned and Franchised-Owned Reporting Centers open 12+ months as of 12/31/2025 (no system-wide average/median calculated)

Reporting period

2021-2025 (Affiliate-Owned Centers); 2024-2025 (Franchised-Owned Centers)

Sample

6 reporting centers total: 3 Affiliate-Owned (Windermere FL, Winter Park FL, Doctor Phillips FL) and 3 Franchised-Owned (Colts Neck NJ, Greenhills TN, Springfield MO)

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.69 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

6

Year-end outlets

8

Net change

+2

Derivation

ending minus starting outlets

Openings

7

Terminations

5

Non-renewals

0

Other closures

0

Reacquisitions

0

Transfers

0

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.71 ↗

SBA loan history

Loan activity

9 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$1,332,300

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

9 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 0

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Serotonin franchise cost?

single Franchised Business (Franchise Agreement): $905,284 to $1,820,879; multi-unit developer (MUDA, 3-20 units): $1,161,284 to $2,961,879 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $59,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.29 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Serotonin owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Actual historical Gross Revenue for individual Affiliate-Owned and Franchised-Owned Reporting Centers open 12+ months as of 12/31/2025 (no system-wide average/median calculated). Sample: 6 reporting centers total: 3 Affiliate-Owned (Windermere FL, Winter Park FL, Doctor Phillips FL) and 3 Franchised-Owned (Colts Neck NJ, Greenhills TN, Springfield MO). Period: 2021-2025 (Affiliate-Owned Centers); 2024-2025 (Franchised-Owned Centers).

Item 19 performance sourceFDD p.69 ↗

What's the SBA charge-off rate for Serotonin?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 0. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $1,332,300; window: FY2023-FY2026 YTD through 2026-06-30; sample: 9 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗