Pretzelmaker franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.35 ↗

Franchise fees and ongoing costs

Franchise fee

$5,000 to $25,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

7% · 7% of total net sales, paid weekly (2nd Tuesday after each 7-day Weekly Accounting Period ending Sunday midnight)

Marketing contribution

2% (basis not captured; see original filing)

Technology fee

$840-$1,500 per year for mandatory Brand Technology System Support Services, plus up to $3,250 per year for optional services; paid quarterly

Other fees

Not captured

Working capital (FDD Item 7)

$8,000-$12,000 for a Traditional Restaurant (employees, suppliers, utilities, etc., as incurred over first 3 months); varies by format from $1,000-$12,000 across the other investment tables

Fees sourceFDD p.25 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.35 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Historical unaudited average, median, min and max Net Sales (plus food cost % and labor cost % of net sales); no full profit/EBITDA figure disclosed

Reporting period

January 1, 2024 to December 31, 2024

Sample

103 of 124 total U.S. Pretzelmaker (standalone + Great American Cookies co-branded) restaurants open all of 2024 (excludes international, theme parks, partial-year, and non-reporting locations); separate breakouts given for 19 of 26 co-branded restaurants and 84 of 98 standalone restaurants

Reported average

$559,357

Reported median

$484,275

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.85 ↗

Unit growth: Item 20

Reporting year

2024

Scope

franchised outlets

Starting outlets

136

Year-end outlets

129

Net change

-7

Derivation

ending minus starting outlets

Openings

5

Terminations

0

Non-renewals

0

Other closures

12

Reacquisitions

0

Transfers

9

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.91 ↗

SBA loan history

Loan activity

0 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

Not captured

Median loan window

Not captured

Median loan sample

Not captured

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 9

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Pretzelmaker franchise cost?

Traditional Restaurant: $391,500 to $573,000; Non-Traditional Restaurant: $269,500 to $394,150; Satellite Restaurant: $173,750 to $265,144; Standard Co-Brand Restaurant: $450,185 to $561,135; Multi-Unit Restaurant Agreement (development fee + first franchise fee, excludes construction): $50,000 to $65,000 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $5,000 to $25,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.35 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Pretzelmaker owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Historical unaudited average, median, min and max Net Sales (plus food cost % and labor cost % of net sales); no full profit/EBITDA figure disclosed. Sample: 103 of 124 total U.S. Pretzelmaker (standalone + Great American Cookies co-branded) restaurants open all of 2024 (excludes international, theme parks, partial-year, and non-reporting locations); separate breakouts given for 19 of 26 co-branded restaurants and 84 of 98 standalone restaurants. Period: January 1, 2024 to December 31, 2024.

Item 19 performance sourceFDD p.85 ↗

What's the SBA charge-off rate for Pretzelmaker?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 9. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability.

SBA loans sourceSBA data · Jun 30, 2026 ↗