Planet Fitness franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.31 ↗

Franchise fees and ongoing costs

Franchise fee

$0 to $40,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

7% · 7% of total gross monthly and annual membership fees (EFT Dues Draft), paid via EFT monthly and annually

Marketing contribution

2% (basis not captured; see original filing)

Technology fee

$100 per year (software licensing for CRM/POS-related access)

Other fees

Not captured

Working capital (FDD Item 7)

$68,000 - $459,000 for payroll, debt service, ongoing pre-sale/grand opening marketing, and miscellaneous day-to-day expenses for the first 3 months of operation.

Fees sourceFDD p.19 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.31 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Average/median/high/low Annual EFT (membership dues) Revenue by Bottom/Middle/Upper thirds, for franchised clubs, corporate clubs, and combined; plus a 2025 Revenue and Operations Statement (Net Revenue, EBITDA, EBITDAR) by thirds for corporate-owned clubs only

Reporting period

12-month period ended December 31, 2025

Sample

2,291 franchised clubs (of 2,432 total) open the entire 2025 fiscal year for EFT Revenue figures; 270 corporate-owned clubs for EFT Revenue figures; 262 of those 270 corporate-owned clubs for the Revenue and Operations Statement (EBITDA/EBITDAR)

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.83 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

2298

Year-end outlets

2432

Net change

+134

Derivation

ending minus starting outlets

Openings

141

Terminations

7

Non-renewals

0

Other closures

0

Reacquisitions

0

Transfers

71

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.91 ↗

SBA loan history

Loan activity

2 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

Not captured

Median loan window

Not captured

Median loan sample

Not captured

Historical charge-off share

0.00%

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 114

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Planet Fitness franchise cost?

standard (new club): $1,282,500 to $5,386,000 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $0 to $40,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.31 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Planet Fitness owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Average/median/high/low Annual EFT (membership dues) Revenue by Bottom/Middle/Upper thirds, for franchised clubs, corporate clubs, and combined; plus a 2025 Revenue and Operations Statement (Net Revenue, EBITDA, EBITDAR) by thirds for corporate-owned clubs only. Sample: 2,291 franchised clubs (of 2,432 total) open the entire 2025 fiscal year for EFT Revenue figures; 270 corporate-owned clubs for EFT Revenue figures; 262 of those 270 corporate-owned clubs for the Revenue and Operations Statement (EBITDA/EBITDAR). Period: 12-month period ended December 31, 2025.

Item 19 performance sourceFDD p.83 ↗

What's the SBA charge-off rate for Planet Fitness?

0.00%; numerator / denominator: 0 / 114. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability.

SBA loans sourceSBA data · Jun 30, 2026 ↗