PJ's Coffee of New Orleans franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.19 ↗

Franchise fees and ongoing costs

Franchise fee

$15,000 to $40,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

5% · 5.0% of net sales, withdrawn weekly (five business days after prior week's end)

Marketing contribution

2% (basis not captured; see original filing)

Technology fee

POS software $141/month; mobile app/loyalty/gift card $250/month; QuickBooks Essentials $50/month; Chabi KPI dashboard $20/month; labor management $0-$50/month

Other fees

Ad cooperative 1.0%-3.0% of net sales; annual convention $500-$5,000 (travel included); refurbishment $20,000-$65,000 after first five years

Working capital (FDD Item 7)

Additional Funds $30,000 for all models: minimum suggested amount for the initial three months (wages, payroll taxes, advertising, product, royalties, utilities, etc.); excludes owner salary and debt service

Fees sourceFDD p.15 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.19 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Average and median annual gross sales for 122 franchised units (with quartile/decile breakouts by model); plus a P&L with EBITDA for 7 affiliate-owned traditional units

Reporting period

Calendar year 2025 (ending December 31, 2025)

Sample

122 of 177 domestic units (open at least 12 months, excluding Special Contract units) for gross sales; 7 affiliate-owned traditional units for P&L/EBITDA

Reported average

$603,785

Reported median

$557,620

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.44 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

169

Year-end outlets

167

Net change

-2

Derivation

ending minus starting outlets

Openings

18

Terminations

0

Non-renewals

0

Other closures

20

Reacquisitions

0

Transfers

8

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD · page not captured ↗

SBA loan history

Loan activity

50 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$613,700

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

29 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 8

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does PJ's Coffee of New Orleans franchise cost?

Traditional Free-standing: $925,500 to $1,680,000; Traditional Inline/End Cap: $522,500 to $899,000; Non-traditional: $280,500 to $585,500; MUOA unit 2+ - Traditional Free-standing: $900,500 to $1,655,000; MUOA unit 2+ - Traditional Inline/End Cap: $497,500 to $874,000; MUOA unit 2+ - Non-traditional: $265,500 to $570,500 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $15,000 to $40,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.19 ↗

Franchise fee sourceFDD · page not captured ↗

How much do PJ's Coffee of New Orleans owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Average and median annual gross sales for 122 franchised units (with quartile/decile breakouts by model); plus a P&L with EBITDA for 7 affiliate-owned traditional units. Sample: 122 of 177 domestic units (open at least 12 months, excluding Special Contract units) for gross sales; 7 affiliate-owned traditional units for P&L/EBITDA. Period: Calendar year 2025 (ending December 31, 2025).

Item 19 performance sourceFDD p.44 ↗

What's the SBA charge-off rate for PJ's Coffee of New Orleans?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 8. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $613,700; window: FY2023-FY2026 YTD through 2026-06-30; sample: 29 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗