Once Upon A Child franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.17 ↗

Franchise fees and ongoing costs

Franchise fee

$15,000 to $25,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

5% · 5% of weekly Gross Sales, due Wednesday of each week for the prior week's sales

Marketing contribution

Not captured

Technology fee

Currently $0; Winmark may establish one with 60 days' notice, estimated $500-$2,500/year per Store, subject to 10% annual increases once established

Other fees

Not captured

Working capital (FDD Item 7)

$40,000 to $50,000 for first 3 months of operations: wages/fringe benefits, insurance, advertising, taxes, office/paper/cleaning supplies, and loan interest; excludes inventory replenishment beyond opening inventory and excludes owner compensation.

Fees sourceFDD p.13 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.17 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Average and median annual Gross Sales and Gross Profit (Gross Profit = Gross Sales less Cost of Goods Sold; does not reflect operating expenses)

Reporting period

12-month period ended December 27, 2025

Sample

408 of 409 franchised Stores in the U.S. and Canada that operated under the same franchisee/owner for the full 12 months ended 12/27/2025 (system had 441 total Stores open as of that date)

Reported average

$1,268,984

Reported median

$1,178,261

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.43 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

430

Year-end outlets

441

Net change

+11

Derivation

ending minus starting outlets

Openings

17

Terminations

6

Non-renewals

0

Other closures

0

Reacquisitions

0

Transfers

15

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.45 ↗

SBA loan history

Loan activity

63 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$350,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

48 loans

Historical charge-off share

3.19%

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

3 / 94

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Once Upon A Child franchise cost?

standard (3,500-4,500 sq ft retail store): $355,700 to $485,900 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $15,000 to $25,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.17 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Once Upon A Child owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Average and median annual Gross Sales and Gross Profit (Gross Profit = Gross Sales less Cost of Goods Sold; does not reflect operating expenses). Sample: 408 of 409 franchised Stores in the U.S. and Canada that operated under the same franchisee/owner for the full 12 months ended 12/27/2025 (system had 441 total Stores open as of that date). Period: 12-month period ended December 27, 2025.

Item 19 performance sourceFDD p.43 ↗

What's the SBA charge-off rate for Once Upon A Child?

3.19%; numerator / denominator: 3 / 94. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $350,000; window: FY2023-FY2026 YTD through 2026-06-30; sample: 48 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗