Molly Maid franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.40 ↗

Franchise fees and ongoing costs

Franchise fee

$14,900 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

6.5% · License Fee of 3% to 6.5% of Gross Sales (sliding scale per Fees Chart, top rate shown), debited weekly each Monday, plus minimum license fees; interim month-to-month period rate 10% of Gross Sales

Marketing contribution

2% (basis not captured; see original filing)

Technology fee

$155.45 per month (Technology Package, paid to affiliate ZorWare); Housecall Pro license paid separately to Codefield; extra email/portal/QuickBooks add-ons cost more

Other fees

Call center services $250-$449.99/month plus $25-$40 per booked appointment; Key Accounts/Management fee up to 3% of related Gross Sales; Reunion/regional meeting fees up to $1,000

Working capital (FDD Item 7)

Additional Funds-3 Months: $50,000 - $60,000 (payroll, marketing, gasoline/auto maintenance, internet, other general expenses; excludes owner's salary or draw)

Fees sourceFDD p.37 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.40 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Average and median Gross Sales per Target Household by group (top 10%, quartiles, bottom 10%, all); systemwide sales; recurring vs occasional customer mix; 2024 vs 2025 same-business sales growth

Reporting period

Calendar year 2025 (Jan 1 - Dec 31, 2025)

Sample

188 Reporting Franchisees operating 402 franchised businesses (of 432 open at 12/31/2025)

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.75 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

448

Year-end outlets

432

Net change

-16

Derivation

ending minus starting outlets

Openings

5

Terminations

1

Non-renewals

0

Other closures

20

Reacquisitions

0

Transfers

20

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.79 ↗

SBA loan history

Loan activity

45 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$250,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

38 loans

Historical charge-off share

4.44%

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

2 / 45

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Molly Maid franchise cost?

standard (single franchise, standard-size market): $144,150 to $203,950 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $14,900 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.40 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Molly Maid owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Average and median Gross Sales per Target Household by group (top 10%, quartiles, bottom 10%, all); systemwide sales; recurring vs occasional customer mix; 2024 vs 2025 same-business sales growth. Sample: 188 Reporting Franchisees operating 402 franchised businesses (of 432 open at 12/31/2025). Period: Calendar year 2025 (Jan 1 - Dec 31, 2025).

Item 19 performance sourceFDD p.75 ↗

What's the SBA charge-off rate for Molly Maid?

4.44%; numerator / denominator: 2 / 45. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $250,000; window: FY2023-FY2026 YTD through 2026-06-30; sample: 38 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗