Massage LuXe franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.17 ↗

Franchise fees and ongoing costs

Franchise fee

$42,500 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

6% · 5% of Gross Revenue for first 12 months after opening, then 6% thereafter (6% throughout term if FA signed for a transfer or renewal); paid weekly by debit draft

Marketing contribution

3.5% (basis not captured; see original filing)

Technology fee

POS System Software Fee: $500 initial plus $150 per week (may increase up to 5% annually); franchisor reserves right to add a Technology Services Fee

Other fees

Analytics Platform currently $50/month; Regional Ad Fee 2.5% (up to 3.5%) plus National Ad Fee 1% of Gross Revenue; Refresher training $400/day per trainer

Working capital (FDD Item 7)

Additional Funds - 3 months: $25,000 - $50,000 (additional rent, payroll, benefits, inventory, taxes, supplies; excludes Item 6 fees and owner draw)

Fees sourceFDD p.13 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.17 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Average and median gross revenue by quartile (Table 19.1), plus prospect visits and new members; Part II adjusted income statement (revenue, expenses, net income) for 16 spas

Reporting period

Calendar year 2024

Sample

86 franchised spas open at least 12 months as of 12/31/2024 (6 spas opened in 2024 excluded); Part II based on 16 spas of required size, opened before 2022, with complete data (76 excluded)

Reported average

$881,130

Reported median

$866,676

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.37 ↗

Unit growth: Item 20

Reporting year

2024

Scope

franchised outlets

Starting outlets

86

Year-end outlets

92

Net change

+6

Derivation

ending minus starting outlets

Openings

6

Terminations

0

Non-renewals

0

Other closures

0

Reacquisitions

0

Transfers

7

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.56 ↗

SBA loan history

Loan activity

31 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$716,700

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

22 loans

Historical charge-off share

8.57%

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

3 / 35

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Massage LuXe franchise cost?

single-unit spa (also applies to a unit under a Multi-Unit Development Agreement): $570,900 to $799,000 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $42,500 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.17 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Massage LuXe owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Average and median gross revenue by quartile (Table 19.1), plus prospect visits and new members; Part II adjusted income statement (revenue, expenses, net income) for 16 spas. Sample: 86 franchised spas open at least 12 months as of 12/31/2024 (6 spas opened in 2024 excluded); Part II based on 16 spas of required size, opened before 2022, with complete data (76 excluded). Period: Calendar year 2024.

Item 19 performance sourceFDD p.37 ↗

What's the SBA charge-off rate for Massage LuXe?

8.57%; numerator / denominator: 3 / 35. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $716,700; window: FY2023-FY2026 YTD through 2026-06-30; sample: 22 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗