Hyatt Place franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.39 ↗

Franchise fees and ongoing costs

Franchise fee

$75,000 to $150,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

5% · 5% of Gross Rooms Revenue, paid monthly (10th day of month, based on prior month's revenue)

Marketing contribution

Not captured

Technology fee

PMS subscription fee currently $3.90 per guest room per month (cap $10.00/room/month)

Other fees

World of Hyatt loyalty program assessment (currently 4% of eligible revenue, or 2% for enrolling stays); Training tools and materials fee ($3.64/room/year); Brand Protection Program fee ($45,000/year)

Working capital (FDD Item 7)

$276,000 to $525,000 for initial start-up expenses (including payroll but not management fees/draw); actual costs may be higher depending on management skill, local conditions, and sales level reached.

Fees sourceFDD p.20 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.39 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Operating statistics only: Occupancy Rate, Average Daily Rate (ADR), RevPAR, Smith Travel (STR) competitive-set indices, World of Hyatt loyalty program revenue/occupancy contribution, and reservation channel mix. No gross sales, revenue, or profit dollar figures are disclosed.

Reporting period

January 1, 2025 through December 31, 2025

Sample

346 Covered Hotels (321 Franchised Covered Hotels, 25 Owned/Managed Covered Hotels) operating in the U.S. and Canada all of 2025; a subset of 88 Urban Hotels (82 franchised, 6 owned/managed) also broken out

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.83 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

318

Year-end outlets

322

Net change

+4

Derivation

ending minus starting outlets

Openings

7

Terminations

2

Non-renewals

0

Other closures

0

Reacquisitions

1

Transfers

20

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.91 ↗

SBA loan history

Loan activity

10 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$5,000,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

4 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 1

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Hyatt Place franchise cost?

standard new-development Brand Hotel (127 guest rooms), excluding real estate/land costs: $23,431,820 to $29,885,898 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $75,000 to $150,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.39 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Hyatt Place owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Operating statistics only: Occupancy Rate, Average Daily Rate (ADR), RevPAR, Smith Travel (STR) competitive-set indices, World of Hyatt loyalty program revenue/occupancy contribution, and reservation channel mix. No gross sales, revenue, or profit dollar figures are disclosed.. Sample: 346 Covered Hotels (321 Franchised Covered Hotels, 25 Owned/Managed Covered Hotels) operating in the U.S. and Canada all of 2025; a subset of 88 Urban Hotels (82 franchised, 6 owned/managed) also broken out. Period: January 1, 2025 through December 31, 2025.

Item 19 performance sourceFDD p.83 ↗

What's the SBA charge-off rate for Hyatt Place?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 1. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $5,000,000; window: FY2023-FY2026 YTD through 2026-06-30; sample: 4 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗