Honest franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.18 ↗

Franchise fees and ongoing costs

Franchise fee

$45,000 to $55,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

7% · 7% of weekly Gross Revenue, paid weekly; subject to a minimum weekly royalty starting in Year 2

Marketing contribution

3% (basis not captured; see original filing)

Technology fee

$450-$750/month (current fee $450/month)

Other fees

Not captured

Working capital (FDD Item 7)

$20,000-$50,000 estimated additional operating capital for the first 3 months (utilities, internet, initial payroll/payroll taxes, software/technology fees, local advertising, repairs, bank charges, staff recruiting); excludes owner compensation and debt service.

Fees sourceFDD p.10 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.18 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Historical actual gross sales, cost of goods sold, gross profit, and payroll expenses of one company-owned (affiliate-operated) studio

Reporting period

2022, 2023, 2024, 2025

Sample

1 company-owned outlet (Ardsley, New York), operated by affiliate; offers pottery and candle making

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.46 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

0

Year-end outlets

0

Net change

+0

Derivation

ending minus starting outlets

Openings

0

Terminations

0

Non-renewals

0

Other closures

0

Reacquisitions

0

Transfers

0

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.48 ↗

SBA loan history

Loan activity

4 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$350,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

1 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 0

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Honest franchise cost?

standard studio (single unit, no pottery/candle making): $260,200 to $523,250; single unit with pottery and candle making: $387,400 to $740,500; multi-unit development (minimum 2 locations, no pottery/candle making): $336,700 to $599,750 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $45,000 to $55,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.18 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Honest owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Historical actual gross sales, cost of goods sold, gross profit, and payroll expenses of one company-owned (affiliate-operated) studio. Sample: 1 company-owned outlet (Ardsley, New York), operated by affiliate; offers pottery and candle making. Period: 2022, 2023, 2024, 2025.

Item 19 performance sourceFDD p.46 ↗

What's the SBA charge-off rate for Honest?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 0. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $350,000; window: FY2023-FY2026 YTD through 2026-06-30; sample: 1 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗