Hallmark Homecare franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.16 ↗

Franchise fees and ongoing costs

Franchise fee

$59,500 to $204,500 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

6% · Greater of 6% of Gross Sales or $500 x number of Protected Territories, paid monthly (by 15th) based on prior month's Gross Billings

Marketing contribution

1% (basis not captured; see original filing)

Technology fee

HallmarkXL Franchise Operating Platform Fee: 3.25% of Gross Sales, weekly; plus Fees for Required Systems currently $250-$375/month

Other fees

Fees for Required Systems ($250-$375/mo, paid to third-party providers); Live Training Fee for Additional Trainees ($1,500/trainee, as incurred); Supplemental Training/Meeting fees (est. <$1,000/attendee, as incurred)

Working capital (FDD Item 7)

$40,000 to $55,000 estimated additional operating funds needed during the first three months of operation, largely for training and system setup

Fees sourceFDD p.13 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.16 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Individual FY2025 income statements (Gross Sales, Cost of Sales, Gross Profit, Operating Expenses, Revenues less Expenses) and KPIs for 9 Represented Franchisees; also average gross revenue by franchisee launch-year cohort (2022-2024)

Reporting period

Calendar year 2025 for the 9 Represented Franchisee tables; cohort averages cover franchisees launched 2022 through 2025

Sample

9 Represented Franchisees, selected from the top-performing 50th percentile of all franchisees launched 2022-2025

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.35 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

36

Year-end outlets

59

Net change

+23

Derivation

ending minus starting outlets

Openings

32

Terminations

0

Non-renewals

0

Other closures

7

Reacquisitions

2

Transfers

0

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.47 ↗

SBA loan history

Loan activity

13 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$130,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

13 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 0

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Hallmark Homecare franchise cost?

One Protected Territory: $109,500 to $134,500; Two to Five Protected Territories: $149,500 to $279,500 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $59,500 to $204,500 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.16 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Hallmark Homecare owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Individual FY2025 income statements (Gross Sales, Cost of Sales, Gross Profit, Operating Expenses, Revenues less Expenses) and KPIs for 9 Represented Franchisees; also average gross revenue by franchisee launch-year cohort (2022-2024). Sample: 9 Represented Franchisees, selected from the top-performing 50th percentile of all franchisees launched 2022-2025. Period: Calendar year 2025 for the 9 Represented Franchisee tables; cohort averages cover franchisees launched 2022 through 2025.

Item 19 performance sourceFDD p.35 ↗

What's the SBA charge-off rate for Hallmark Homecare?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 0. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $130,000; window: FY2023-FY2026 YTD through 2026-06-30; sample: 13 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗