Fairfield by Marriott/Fairfield Inn & Suites by Marriott/Fairfield Inn by Marriott/Fairfield by Marriott Inn & Suites franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.69 ↗

Franchise fees and ongoing costs

Franchise fee

Not captured

Royalty

5.5% · 5.5% of gross room sales, payable monthly by the 15th day after month end (called Franchise Fees)

Marketing contribution

2.5% (basis not captured; see original filing)

Technology fee

Program Services Contribution covers systems/services (see recurring fees); POS $90.75 per month per property plus $17.00-$30.00 per month per workstation; PC/server management $3.34-$19.18 per computer and $28.13-$119.03 per server per month

Other fees

Program Services Contribution: 3.85% of gross room sales (includes 2.5% Marketing Fund) plus $7,000/yr plus $135 per guestroom/yr; Loyalty Program: 1.55% (1.45% through Dec 2027) of qualifying loyalty revenue; Transaction-Based Media Program 8% of applicable gross room revenue (max $200/stay)

Working capital (FDD Item 7)

Additional Funds (first 3 months): $3,000-$5,000 per guestroom for an 80-110 room hotel; $2,000-$3,500 per guestroom for a 120-150 room hotel. Excludes franchise fees, management fees, FF&E reserves, property/real estate taxes, permits, building insurance and operating leases.

Fees sourceFDD p.40 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.69 ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Average daily room rate (ADR), occupancy (OCC), RevPAR and RevPAR Index for STR Included Hotels (no gross sales or profit figures); also reservation-channel and loyalty contribution data

Reporting period

Calendar year ended December 31, 2025

Sample

1,094 STR Included Hotels (of 1,186 franchised and 1,191 total Fairfield hotels in US and Canada); 1,129 one-year comp hotels; 1,082 Included Hotels for reservations/loyalty data

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.120 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

1168

Year-end outlets

1186

Net change

+18

Derivation

ending minus starting outlets

Openings

32

Terminations

5

Non-renewals

Not captured

Other closures

Not captured

Reacquisitions

Not captured

Transfers

81

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.126 ↗

SBA loan history

Loan activity

63 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$4,283,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

31 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 4

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Fairfield by Marriott/Fairfield Inn & Suites by Marriott/Fairfield Inn by Marriott/Fairfield by Marriott Inn & Suites franchise cost?

New-build, 80-110 guestroom hotel: $12,289,300 to $27,222,300; New-build, 120-150 guestroom hotel: $16,984,400 to $34,537,000 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: Not captured.

Investment sourceFDD p.69 ↗

How much do Fairfield by Marriott/Fairfield Inn & Suites by Marriott/Fairfield Inn by Marriott/Fairfield by Marriott Inn & Suites owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Average daily room rate (ADR), occupancy (OCC), RevPAR and RevPAR Index for STR Included Hotels (no gross sales or profit figures); also reservation-channel and loyalty contribution data. Sample: 1,094 STR Included Hotels (of 1,186 franchised and 1,191 total Fairfield hotels in US and Canada); 1,129 one-year comp hotels; 1,082 Included Hotels for reservations/loyalty data. Period: Calendar year ended December 31, 2025.

Item 19 performance sourceFDD p.120 ↗

What's the SBA charge-off rate for Fairfield by Marriott/Fairfield Inn & Suites by Marriott/Fairfield Inn by Marriott/Fairfield by Marriott Inn & Suites?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 4. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $4,283,000; window: FY2023-FY2026 YTD through 2026-06-30; sample: 31 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗