Ellie Mental Health franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.32 ↗

Franchise fees and ongoing costs

Franchise fee

$20,000 to $60,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

7.5% · Qualified Clinician/Prescriber System Fee: 7.5% of Collected Revenue per Qualified Clinician/Prescriber per month (3.95% in GA, KY, LA, ME, OH, SC, TX), capped at $1,000/clinician and $3,000/prescriber per month

Marketing contribution

Not captured

Technology fee

$160/month per Qualified Clinician + $400/month per Qualified Prescriber + $22/month per email address; may increase up to 10%/year

Other fees

Marketing Fee $150/mo per Qualified Clinician/Prescriber; Shared Services Fee 3.5% of Collected Revenue (call center/admin support); Annual National Conference Registration Fee (~$2,000/business)

Working capital (FDD Item 7)

Startup: $60,000-$92,000; Conversion: $25,000-$60,000; Area Development Agreement: $2,000-$6,000 (3 months)

Fees sourceFDD p.24 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.32 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Collected Revenue per clinic (lowest/median/highest/average), plus patient acquisitions and patient appointments per clinic; no profit/EBITDA metric disclosed

Reporting period

12-month period ended December 31, 2025

Sample

188 franchised clinics open and operating the entire 12 months of 2025 (20 opened in 2022, 107 opened in 2023, 61 opened in 2024); excludes 34 terminated/closed clinics, 43 clinics opened in 2025 (not open a full year), and 18 clinics with incomplete performance data

Reported average

$818,077

Reported median

$765,302

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.68 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

240

Year-end outlets

249

Net change

+9

Derivation

ending minus starting outlets

Openings

43

Terminations

29

Non-renewals

0

Other closures

5

Reacquisitions

0

Transfers

7

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.70 ↗

SBA loan history

Loan activity

110 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$221,250

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

90 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 0

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Ellie Mental Health franchise cost?

Franchise Agreement - Startup Franchised Business: $189,467 to $445,018; Franchise Agreement - Conversion Franchised Business: $93,767 to $312,518; Area Development Agreement: $116,000 to $194,000 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $20,000 to $60,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.32 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Ellie Mental Health owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Collected Revenue per clinic (lowest/median/highest/average), plus patient acquisitions and patient appointments per clinic; no profit/EBITDA metric disclosed. Sample: 188 franchised clinics open and operating the entire 12 months of 2025 (20 opened in 2022, 107 opened in 2023, 61 opened in 2024); excludes 34 terminated/closed clinics, 43 clinics opened in 2025 (not open a full year), and 18 clinics with incomplete performance data. Period: 12-month period ended December 31, 2025.

Item 19 performance sourceFDD p.68 ↗

What's the SBA charge-off rate for Ellie Mental Health?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 0. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $221,250; window: FY2023-FY2026 YTD through 2026-06-30; sample: 90 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗