Dee-O-Gee franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.19 ↗

Franchise fees and ongoing costs

Franchise fee

$0 to $39,500 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

5% · 5% of weekly Gross Revenue, due weekly (reduced to 4% if simultaneously purchasing 3+ franchises)

Marketing contribution

1.5% (basis not captured; see original filing)

Technology fee

Not captured

Other fees

Audit cost if underreported ($1,000-$5,000); $75 fee per unsatisfied automatic withdrawal; late payment charge (greater of $50 or 5% plus 1.5%/month)

Working capital (FDD Item 7)

$70,000 to $85,000 estimated minimum working capital for the first 3 months of operation (Dee-O-Gee format)

Fees sourceFDD p.12 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.19 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Historical FPR (mean/median/high/low Retail, Grooming, and Self-Wash Sales) plus a 12-month pro forma EBITDA model — disclosed only for EarthWise Pet/Nature's Pet franchisees; explicitly excludes Dee-O-Gee by EarthWise Pet and GroomBar by EarthWise Pet franchisees and company-owned outlets

Reporting period

Calendar year 2021

Sample

135 EarthWise Pet/Nature's Pet franchisees open at least 12 months as of 12/31/2021 (subsets: 20 stores with 3+ groomers for Grooming Sales, 29 stores with 2+ self-wash bays for Self-Wash Sales) — none are Dee-O-Gee outlets

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.52 ↗

Unit growth: Item 20

Reporting year

2021 (fiscal year ended September 30, 2021)

Scope

franchised outlets

Starting outlets

67

Year-end outlets

127

Net change

+60

Derivation

ending minus starting outlets

Openings

63

Terminations

3

Non-renewals

0

Other closures

0

Reacquisitions

0

Transfers

2

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.59 ↗

SBA loan history

Loan activity

5 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$855,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

2 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 2

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Dee-O-Gee franchise cost?

GroomBar by EarthWise Pet: $214,500 to $557,500; Standard EarthWise Pet: $364,500 to $720,500; Dee-O-Gee by EarthWise Pet: $475,750 to $1,138,000 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $0 to $39,500 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.19 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Dee-O-Gee owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Historical FPR (mean/median/high/low Retail, Grooming, and Self-Wash Sales) plus a 12-month pro forma EBITDA model — disclosed only for EarthWise Pet/Nature's Pet franchisees; explicitly excludes Dee-O-Gee by EarthWise Pet and GroomBar by EarthWise Pet franchisees and company-owned outlets. Sample: 135 EarthWise Pet/Nature's Pet franchisees open at least 12 months as of 12/31/2021 (subsets: 20 stores with 3+ groomers for Grooming Sales, 29 stores with 2+ self-wash bays for Self-Wash Sales) — none are Dee-O-Gee outlets. Period: Calendar year 2021.

Item 19 performance sourceFDD p.52 ↗

What's the SBA charge-off rate for Dee-O-Gee?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 2. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $855,000; window: FY2023-FY2026 YTD through 2026-06-30; sample: 2 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗