Courtyard by Marriott franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.67 ↗

Franchise fees and ongoing costs

Franchise fee

$90,000 to $175,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

6% · 6.0% of gross room sales, payable monthly by the 15th day after month end (called 'Franchise Fees')

Marketing contribution

2% (basis not captured; see original filing)

Technology fee

Program Services Contribution covers many systems, plus separate per-item charges, e.g. POS $90.75/month per property plus $17-$30/month per workstation; Continent field support $7.34-$13.75 per device/month beyond 6 devices; credit card processing 0.065% of card transactions

Other fees

Program Services Contribution 3.35% of gross room sales (includes 2% Marketing Fund) plus $10,000/yr plus $220 per guestroom/yr; Loyalty Program 2.3% (2.2% through Dec 2027) of qualifying loyalty revenue plus 1% of qualifying event revenue (max $300/event); Revenue management $1,265-$1,400/month (often optional)

Working capital (FDD Item 7)

Additional Funds (first 3 months): $3,000 - $5,000 per guestroom (80-110 rooms); $2,000 - $3,500 per guestroom (120-150 rooms)

Fees sourceFDD p.42 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.67 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

Yes

Metric / basis

Average and median ADR, occupancy, RevPAR and RevPAR Index (STR data), plus reservation-channel and loyalty contribution; no gross sales, profit or EBITDA figures

Reporting period

Calendar year 2025

Sample

857 STR Included Hotels (franchised, open 2+ years, met Conditions) of 931 franchised; 871 1-Year Comp Hotels; 860 Included Hotels for reservations/loyalty

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.117 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

913

Year-end outlets

931

Net change

+18

Derivation

ending minus starting outlets

Openings

24

Terminations

2

Non-renewals

Not captured

Other closures

Not captured

Reacquisitions

Not captured

Transfers

54

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.123 ↗

SBA loan history

Loan activity

21 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

$5,000,000

Median loan window

FY2023-FY2026 YTD through 2026-06-30

Median loan sample

8 loans

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 4

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median loan amounts are financing context, not startup cost. The median window is separate from the seasoned charge-off cohort.

Median SBA loan sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Courtyard by Marriott franchise cost?

New-build, 80-110 guestrooms (excludes real estate, permits, insurance, contingency): $15,129,110 to $35,570,110; New-build, 120-150 guestrooms (excludes real estate, permits, insurance, contingency): $20,399,210 to $41,181,010 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $90,000 to $175,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.67 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Courtyard by Marriott owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: Average and median ADR, occupancy, RevPAR and RevPAR Index (STR data), plus reservation-channel and loyalty contribution; no gross sales, profit or EBITDA figures. Sample: 857 STR Included Hotels (franchised, open 2+ years, met Conditions) of 931 franchised; 871 1-Year Comp Hotels; 860 Included Hotels for reservations/loyalty. Period: Calendar year 2025.

Item 19 performance sourceFDD p.117 ↗

What's the SBA charge-off rate for Courtyard by Marriott?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 4. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability. Median SBA loan: $5,000,000; window: FY2023-FY2026 YTD through 2026-06-30; sample: 8 loans. Median financing is not total investment.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Median SBA loan sourceSBA data · Jun 30, 2026 ↗