Better Homes and Gardens Real Estate franchise research

Investment by format

Format-specific estimates only. Do not combine one format's minimum with another format's maximum.

Investment sourceFDD p.38 ↗

Franchise fees and ongoing costs

Franchise fee

$0 to $25,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review.

Royalty

5% · 5% of Gross Revenue (Program A, new/conversion franchisees since 1/9/2019, capped at $6,250 per affiliated sales associate/year) or 6% (Program B, pre-2019 franchisees who don't convert, same $6,250/associate cap), payable at close of each transaction; plus 1.5% of Gross Revenue from Property Management Services.

Marketing contribution

1% (basis not captured; see original filing)

Technology fee

Computer Software Maintenance and Support estimated $1,000-$3,000/year (not currently charged, but franchisor reserves the right to charge)

Other fees

Property Management Fee (1.5% of Gross Revenue from PM services); Minimum Annual Royalty Fee (varies by market, only if royalty payments fall short); Leads Engine (currently free, may become $0-$5,000/yr)

Working capital (FDD Item 7)

Conversion Office: $15,000-$40,000 for the first 3 months after opening (Royalty Fees, BMF contributions, utilities, salaries, admin costs). Start-Up Office requires an additional $35,000-$60,000 for the first 3 months on top of the conversion table amount.

Fees sourceFDD p.28 ↗

Working capital is drawn from Item 7. The Investment source below locates the investment section, not an independently verified working-capital scalar.

Investment sourceFDD p.38 ↗

Franchise fee sourceFDD · page not captured ↗

Financial performance: Item 19

Item 19 captured

No

Metric / basis

none

Reporting period

Not captured

Sample

Not captured

Reported average

Not captured

Reported median

Not captured

Owner income is not captured. Gross sales and EBITDA are not owner pay. Results depend on the disclosed metric, sample and period; consult the full filing.

Item 19 performance sourceFDD p.72 ↗

Unit growth: Item 20

Reporting year

2025

Scope

franchised outlets

Starting outlets

368

Year-end outlets

362

Net change

-6

Derivation

ending minus starting outlets

Openings

35

Terminations

6

Non-renewals

7

Other closures

28

Reacquisitions

0

Transfers

5

Transfers are not closures. Net change is ending minus starting outlets for the stated scope and year, or complete openings less terminations, non-renewals, other closures and reacquisitions. Missing inputs stay unknown.

Unit growth sourceFDD p.73 ↗

SBA loan history

Loan activity

6 approvals

Activity window

FY2021-FY2026 YTD; snapshot 2026-06-30

Median SBA loan

Not captured

Median loan window

Not captured

Median loan sample

Not captured

Historical charge-off share

Suppressed: fewer than 10 seasoned loans

Cohort

7(a) FY2010-2019 approvals

Numerator / denominator

0 / 5

Formula

CHGOFF / (PIF + CHGOFF + EXEMPT) × 100

This is a historical loan-level share, not a franchise failure probability or location survival rate. Loan size is not total investment. Other loan statuses are excluded from the seasoned denominator. Activity combines 7(a) and 504 approvals, excluding canceled and not-funded records; this is not a rolling five-year count. FY2024-25 franchise tags are sparse after directory suspension; fewer tagged loans do not establish brand decline. Recent charge-off cohorts are immature.

SBA loans sourceSBA data · Jun 30, 2026 ↗

Questions before you invest

How much does Better Homes and Gardens Real Estate franchise cost?

conversion office: $33,970 to $269,300; new start-up office (total, incl. conversion table amounts): $115,470 to $456,600 These are format-specific estimates, not a guaranteed cash requirement. Franchise fee: $0 to $25,000 · Extracted Item 5 scalar range, not a universal minimum or maximum; formats, eligibility, discounts and waivers require original-filing review..

Investment sourceFDD p.38 ↗

Franchise fee sourceFDD · page not captured ↗

How much do Better Homes and Gardens Real Estate owners make?

Owner income is not captured. Gross sales and EBITDA are not owner pay. Item 19 metric: none. Sample: Not captured. Period: Not captured.

Item 19 performance sourceFDD p.72 ↗

What's the SBA charge-off rate for Better Homes and Gardens Real Estate?

Suppressed: fewer than 10 seasoned loans; numerator / denominator: 0 / 5. Historical 7(a) FY2010-2019 approvals; CHGOFF / (PIF + CHGOFF + EXEMPT) × 100, snapshot 2026-06-30. This is not a franchise failure probability.

SBA loans sourceSBA data · Jun 30, 2026 ↗