# Franchise Guys > Franchise Guys is a franchise growth agency for franchisors. We fill your pipeline with qualified franchise buyers, help them say yes with content they trust, then give every franchise owner an affordable local growth system. Franchise Guys is a Secret Agents company. Tagline: Buy · Own · Grow. Franchise Guys's paid services are for franchisors. We sell new units, help candidates say yes during due diligence, and make every franchisee profitable. Profitable owners make the best validation calls, and that is what sells the next unit. For people looking to buy a franchise, we publish free research tools: a franchise research directory built from public filings, and the Bad Idea Detector. ## Services ### Engine 01: Franchise development (get new franchisees) A steady flow of buyers who can fund the deal and fit your culture, delivered to your development team ready to talk. - Ideal-franchisee profiles by market and investment level - Hook-and-pitch video ads built for Meta and YouTube - Founder authority content that handles objections before the first call - Lead screening for liquidity, fit and timeline ### Engine 02: Franchisee growth system (make every owner profitable) One local marketing system your whole network can run, priced so owners keep more of what they earn. - One shared creative library, localized for every territory - Plug-and-play local lead campaigns, priced per location - AI follow-up that answers, nurtures and books, 24/7 - Simple owner reporting: leads, bookings, cost per customer ### Engine 03: Validation content (help candidates say yes) Content candidates watch during due diligence, made through the Franchise Guys Podcast: Day in the Life episodes, owner interviews and FDD walkthroughs. Paid episodes are labeled as partner content, and owners don't discuss earnings; any figures come from the brand's Item 19. - Day in the Life episodes filmed with your owners - Owner interviews on the Franchise Guys Podcast, labeled as partner content - Plain-English walkthroughs of your FDD, using only what it discloses - A brand page with transcripts and FAQs that buyers and AI search can find - Short clips your development team can drop into follow-up emails and texts ## How it works: Buy · Own · Grow 1. **Buy it.** We bring you buyers who can fund the deal and fit your culture, and keep your development calendar full. 2. **Own it.** New owners open with campaigns, creative and follow-up already running. No blank-page first 90 days. 3. **Grow it.** Owners add customers profitably. Profitable owners buy second units and refer the next buyer. ## Industries we serve - **Car Dealerships** (Automotive retail). Who we bring franchisors: Operators and investor groups with dealership or GM experience who want to own the rooftop. What owners get: Steady showroom traffic and service-lane bookings between the big sales events. - **Consumer Services** (Home & local services). Who we bring franchisors: Career-changers looking for recurring, route-based revenue they can manage, not work in. What owners get: A full calendar of booked jobs without paying a separate agency retainer per location. - **Fitness** (Studios & gyms). Who we bring franchisors: Fitness-passionate investors and multi-unit operators with capital ready to deploy. What owners get: Presale memberships before the doors open and consistent trial sign-ups after. - **Senior Care** (Home care). Who we bring franchisors: Mission-driven professionals, often coming out of healthcare or corporate careers. What owners get: Trust with families and referral partners, plus a caregiver recruiting pipeline. - **Automotive** (Repair & service). Who we bring franchisors: Hands-on operators and semi-absentee investors who like proven unit economics. What owners get: Repeat service customers and the reviews that win local search. - **Pet Care** (Grooming, boarding, daycare). Who we bring franchisors: Pet lovers with management experience who want a business that feels personal. What owners get: New-client bookings and memberships that fill the slow weekdays. - **Real Estate** (Brokerage franchises). Who we bring franchisors: Top-producing agents and team leads ready to own a brokerage. What owners get: Agent recruiting and listing leads, at a cost that still works on commission splits. - **Business Brokerages** (M&A & business sales). Who we bring franchisors: Former business owners, M&A pros and executives who want to broker deals. What owners get: Seller leads and qualified buyer lists that turn into signed listings. - **Mortgage Brokerages** (Lending). Who we bring franchisors: Licensed loan officers ready to lead their own branch. What owners get: Purchase and refi leads plus realtor partnerships, compliant from day one. ## Pricing model: affordable by design - **Build once, run everywhere.** Creative and campaigns are produced for the brand, then localized. Owners never pay for production. - **Priced per location.** One flat monthly rate per territory. Bake it into your tech fee or offer it as an opt-in. - **Measured in cost per customer.** Each owner sees what they paid for every new customer, this month against last. Not impressions, not clicks. ## FAQ ### What is Franchise Guys? Franchise Guys is a franchise growth agency for franchisors and the franchise arm of Secret Agents. We run two engines for your brand: franchise development, which brings you qualified franchise buyers, and a franchisee growth system, which gives every owner affordable local marketing. ### Who does Franchise Guys work with? Franchisors with service-heavy, locally driven brands, where marketing makes or breaks the owner. That includes car dealerships, consumer services, fitness, senior care, automotive, pet care, real estate, business brokerages and mortgage brokerages franchises. ### How do you find qualified franchise buyers? We build ideal-franchisee profiles by market and investment level, run hook-and-pitch video ads on Meta and YouTube, publish founder authority content that handles objections before the first call, and screen every lead for liquidity, fit and timeline before it reaches your development team. ### What is the franchisee growth system? One local marketing system your whole network can run: a shared creative library localized for every territory, plug-and-play local lead campaigns, AI follow-up that answers, nurtures and books 24/7, and simple owner reporting on leads, bookings and cost per customer. ### How is the franchisee growth system priced? One flat monthly rate per territory. Franchisors can bake it into the tech fee or offer it as an opt-in. Creative and campaigns are produced once for the brand and then localized, so owners never pay for production. ### How do franchise owners measure results? In customers, not impressions. Owners see their leads, bookings and cost per customer. ### Will this make my franchisees more profitable? We work on one line of the owner's P&L: what it costs to get a customer. We lower it and report it monthly. Rent, labor and supplies stay with you and your owners. Our FDD research shows where those sit against the rest of your category. ### How do I get a quote? Request a quote on our site. It is a short application about your brand, your open units, your growth goals and your budget, and takes about two minutes. We review every application and provide an official response within 48 hours. ## Links - [Home](https://franchiseguys.co/): overview of all three growth engines - [What we build](https://franchiseguys.co/#engines): franchise development, the franchisee growth system and validation content - [Franchise development team](https://franchiseguys.co/development-team/): sales page for Engine 01, with prices and guarantee terms - [Franchisee growth system](https://franchiseguys.co/franchisee-growth/): sales page for Engine 02, local marketing priced per location - [Validation content](https://franchiseguys.co/validation-content/): sales page for Engine 03, owner interviews and Day in the Life episodes for candidates - [Franchisor case study](https://franchiseguys.co/case-studies/franchise-development/): 257 franchise leads for $7,870 of Meta ads for a pet grooming franchise, with weekly spend, cost per lead and what the lead form showed - [Franchisee case study](https://franchiseguys.co/case-studies/franchisee-growth/): 551 grooming appointment requests for $3,043 of Meta ads at one franchise location, plus 12 experienced groomer applicants for $226 - [Industries](https://franchiseguys.co/#industries) - [Pricing model](https://franchiseguys.co/#pricing) - [FAQ](https://franchiseguys.co/#faq) - [Request a quote](https://franchiseguys.co/quote/): a short application; we send an official response within 48 hours - [Bad Idea Detector](https://franchiseguys.co/bad-idea-detector/): a free nine-question test that scores a business idea against eight common failure patterns - [Franchise Matchmaker Quiz](https://franchiseguys.co/franchise-matchmaker-quiz/): five questions that match a buyer's budget and interests to brands in the franchise directory - [Franchise 101 Guide](https://franchiseguys.co/franchise-101-guide/): a plain-language guide for business owners on franchising and selling first units - [Franchise Growth Assessment](https://franchiseguys.co/franchise-growth-assessment/): nine questions for franchisors that score the four stages of franchise growth - [AI Visibility Scan](https://franchiseguys.co/ai-visibility-scan/): a free scan of whether ChatGPT, Claude and Gemini recommend a franchise brand - [Newsletter](https://franchiseguys.substack.com/): the free Franchise Guys newsletter, published on Substack - [Franchise research directory](https://franchiseguys.co/directory/): costs, fees, unit counts and SBA loan history for about 2,000 franchise brands, from public filings - [Secret Agents](https://secretagents.co/): parent company ## Franchise research directory - [Directory](https://franchiseguys.co/directory/): format-specific FDD investment, fees, unit movements and archived SBA loan statistics. Automated source extraction; not independently reviewed. - [Directory source guide](https://franchiseguys.co/directory/llms.txt): category hubs and source-linked brand summaries.